What motivates people to buy particular products?

A lot of things are being considered before a consumer decides to purchase a particular product. These factors can be social, economic, cultural or physical. There are also cases wherein we see a person who will buy such product out of impulse or sometimes, hear him say that he bought the product without any reason at all. Of course there is a reason why you bought a certain commodity. Subconsciously, there is a particular driving force that motivates a person to do the purchase. Here are some possible factors that motivate people to buy particular product:

BASIC NEED

Many individuals do the purchase out of need. It is very common for a person to satisfy what he wants. If you can still remember the Maslows' Hierarchy of Needs, every individual will do his own way to get what he wants in order to get satisfied. A good example is a hungry person who will be more motivated to buy food than perfume just to satisfy his empty stomach.

PRICE OF A COMMODITY

Price is also a good motivator that's the reason why a lot of marketing people works on their pricing strategy just to attract buyers to patronize their offered products. People, particularly those with limited purchasing power go after commodities with reasonable prices than expensive ones.

PRODUCT FEATURES

There are buyers who are very particular on what the product can offer in terms of features. Practical buyers go after multiple-function items while luxury buyers go after special unique product features. People are motivated more on how the product can be useful to them regardless of its price.

BUYING CAPACITY

People with high purchasing power buy more often than people who have limited budget. An individual who finds the product attractive but his money can't afford to buy it will often resort to a decision of not buying it unlike a rich person who sometimes buys products even he really doesn't need it.

FASHION OR TREND

There are buyers who are motivated to purchase a particular product because everyone does. Products that are in current fashion or trend can attract more buyers than other products that are out of style.

CUSTOMS AND BELIEFS

This can also be a driving force that can motivate a person to buy a particular product. Individual sometimes buy a product out of tradition, customs or beliefs. For example, a new mother will be motivated to buy baby products based on her mother's tips because it was already proven effective and convenient to use rather than experimenting on new products that were not yet tested.