Choosing a business strategy for your organization is one crucial decision to make for it can result to either success or failure. In formulating a business strategy, many factors need to be given emphasis. The main focus is to achieve a good match between the company's available internal skills, capabilities, and resources as well as giving considerations to all its relevant external factors. Here are the primary determinants of a business strategy:
MARKET STRENGTH
Determine its potential strength by analyzing its capability in terms of market opportunity, industry attractiveness and competitive forces. Every organization wishes to have a good chance in the business arena and adopting a certain business strategy elevates its hope to make that goal attainable.
INTERNAL ASSETS
Another determinant of a business strategy is the organization's available skills, capabilities and resources that will allow it to do best. A business strategy will work best if it matches the given internal assets of the organization.
REDUCE THREATS
It is but normal for a company to take extra awareness of its emerging threats that can affect its well being and performance. It is therefore but necessary for an organization to formulate a business strategy that will have the ability to reduce if not to eliminate these threats. In most cases, these business threat are not within the control of the company, therefore, business strategy must have adequate measures available that will help the organization in dealing with these.
VALUES, ASPIRATIONS AND VISION
Most likely, it is the senior executives who will play a vital role in the formulation of the design of strategy making their personal values, aspirations, and vision to be considered primary determinants of business strategy. Whatever kind of business strategy they finally decided to implement must be in accordance with their values, aspirations and vision in order to eliminate any possible conflict of interest.
EXTERNAL ENVIRONMENT
Although these are not within the company premises and jurisdiction, in most cases, these external environment can greatly affects the business operations and its condition in the business market. Such external forces like social, political, regulatory, ethical, and economic aspects must be given consideration during the formulation of a business strategy.
THE ORGANIZATION ITSELF
Its culture, core beliefs, and business philosophy are considered primary determinants of business strategy because failure to do so can result to unfavorable business environment, conflict and confusion within the company and unwillingness to cooperate on the part of employees.
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